About PawfullyHonest

PawfullyHonest was founded in 2026 by George Peters, a lifelong pet owner and pet care researcher based in the United States.

Our Mission

We started PawfullyHonest because we were frustrated with the state of pet advice online. Too many sites regurgitate the same generic information or push sponsored products without honest assessment. We set out to build something different — a resource where every recommendation is backed by veterinary science, real product analysis, and genuine experience with pets.

How We Create Content

Every article on PawfullyHonest follows our editorial process:

  1. Research — We start with peer-reviewed veterinary studies, AAFCO guidelines, and manufacturer data. We cross-reference claims with sources like the Merck Veterinary Manual, AVMA publications, and university veterinary programs.
  2. Write — Our content is written by pet owners with hands-on experience. We prioritize specific, actionable advice over generic filler.
  3. Fact-Check — Health and nutrition claims are verified against veterinary sources. We cite our sources directly so you can verify them yourself.
  4. Update — We revisit and update our guides regularly as new research, products, and recalls emerge.

For the full details of how we research and fact-check, see our Editorial Policy.

What We Cover

Contact Us

Have a question, correction, or suggestion? Email us at contact@pawfullyhonest.com.

We welcome feedback from veterinary professionals. If you would like to contribute or review content, please reach out through our contact page.

Medical Disclaimer

PawfullyHonest provides pet care information for educational purposes. Our content is not a substitute for professional veterinary advice. Always consult your veterinarian for specific health concerns about your pet.